The Cool Vendor Factor: Why Gartner Chose Entro

Itzik Alvas. Co-founder & CEO, Entro
May 15, 2024

In the cybersecurity industry, getting a Gartner Cool Vendor title is nothing short of a Michelin star or an Oscar nod. And in September of 2023, we at Entro, a cutting-edge startup in the Identity-First Security space, made our place in the hall of fame, setting a world record as the fastest company to receive Gartner Cool Vendor in history we were chosen only 3 months out of stealth. No other company has done so before. 

What is a Gartner Cool Vendor?

A Gartner Cool Vendor is determined by Gartner’s expert analysts through a detailed evaluation process. A company earns this title by showcasing attributes of innovation, impact, or intrigue in the fields of products or IT services. This recognition spans beyond technological innovation, also valuing unique services or business strategies.

Decoding the Gartner Cool Vendor mystique

You can’t become a Cool Vendor by Gartner just by having a striking logo or a killer office space. Gartner’s eagle-eyed analysts put companies through the wringer, evaluating companies on a host of criteria that go beyond just technological chops. 

Being considered “cool” by Gartner involves a blend of offering innovative products, services that disrupt the status quo, and business models that prompt a second look. The vendors that have captured Gartner’s attention over the past year for all the right reasons, the ones that make significant impressions within their respective markets are the ones with a shot at the title.

The three I’s of cool vendors

To earn the coveted Cool Vendor title, companies need to nail what Gartner calls the Three I’s: Innovative, Impactful, and Intriguing. 

Innovative vendors are the game-changers, the ones who bust out new capabilities that make you wonder how you ever lived without them. Impactful players are the heavy hitters, wielding the potential to shake up entire markets or revolutionize the way businesses operate. And if a vendor has that special je ne sais quoi that makes Gartner sit up and take notice, they’ve got the Intriguing factor locked down. And there you have got yourself a Gartner Cool Vendor.

Criteria for choosing a cool vendor

As you can imagine, Gartner is picky about the organizations they pick as a cool vendor. Here’s what they look at:

  • Innovation Criteria
    An innovative vendor brings to the market technologies, products, services, or business models that empower users with capabilities that were previously unattainable. These offerings stand apart from existing options due to their distinctive or pioneering approach.
  • Impact Criteria
    An impactful vendor offers technologies, products, services, or business models that promise to significantly influence business operations or have the potential to revolutionize a market entirely.
  • Intriguing Criteria

The company has garnered Gartner’s attention over the past six months due to its potential to meet emerging needs or its contribution to market evolution.

These criteria reflect Gartner’s focus on companies that not only introduce new technologies or services but also have a tangible impact on businesses or industries and spark curiosity or interest due to their potential to shape future trends​.

How Entro earned the title

At Entro, we’ve always believed in taking the road less traveled. While others were busy playing catch-up with exposed secrets, we decided to march to the beat of our own drum. 

We’ve cooked up the first-ever holistic platform for discovering, managing, and securing non-human identities and secrets across your entire IT ecosystem. By zeroing in on non-human identity management for secrets security, we’ve got your back for the whole shebang — from managing the lifecycle of your secrets to keeping them on a tight leash. Talk about a game-changer!

Unmatched visibility into non-human identities and secrets

With Entro, you can shine a light on all your non human identities, whether they’re hanging out in IDPs, vaults, cloud services, code repos, messaging channels, wikis, CI/CD pipelines. You’ll get the lowdown on exactly how many you’ve got and where they’re hiding. Because let’s face it, you can’t secure what you can’t see.

Contextual insights for informed decision-making

At Entro, we go the extra mile, classifying and enriching each NHI with meaty details like who owns it, what services it’s tied to, what permissions it’s got, and how risky it is. This context is a must for making smart calls about your secrets security. So now when you have the full scoop on each NHI, you can prioritize them and take action where it counts.

Continuous monitoring and protection

Ever wondered how large your non human attack surface is? Don’t worry — you’ll always have an accurate account of all your non human identities including the ones you thought were lost in ether. Plus, with our mad skills in analytics and machine learning, we can sniff out any abnormal behavior risks and give you the intel you need to squash them in a blink. 

Seamless integration and collaboration

One of the coolest things about Entro is how it plays nicely with your existing setup. We’re not about that agent life or making you rewrite your code — we slide right into your current vaults, secret stores, and cloud services like a charm. And given how our platform’s so intuitive, your security and DevOps crews will be collaborating like old pals in no time.

How can Entro Security help you?

Entro platform helps security teams to manage and secure the lifecycle of non human identities and secrets. Entro acts like an AirTag for your non human identities (service accounts, API keys, cloud access tokens,..). It finds all of them, reveals where they’re stored (vaults, code, chats, cloud), and builds an inventory. Entro then analyzes each one, understands its purpose, risks, and permissions. It monitors for suspicious activity and ensures all non human identities are rotated, securely stored and managed.

The sky’s the limit

Scoring the title is a huge high-five to our vision, but this is just the beginning. We’re on a mission to help organizations stay one step ahead of evolving threats and safeguard their most valuable assets – non-human identities and secrets. And the way we see it, the sky’s the limit. 

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